Privacy Policy

1. Data We Collect

We collect information you provide directly, including your name, email address, shipping address, and payment details. We also collect usage data such as pages visited, search queries, and purchase history. Device and browser information may be collected for security and performance purposes.

2. How We Use It

Your data is used to process orders, communicate about your account, personalise your experience on Mother Vegetable, and improve our platform. We may use anonymised, aggregated data for analytics. We do not sell your personal data to third parties. Transactional emails are sent via our email service provider.

With your analytics consent, we store a marketing-attribution cookie (mv-attr) for up to 90 days to understand which page or campaign led you to register or order. It holds marketing metadata only (such as referral source and campaign tags) and no personal data. If you decline analytics cookies, this cookie is not set.

3. APPI Compliance

We process personal data in compliance with Japan's Act on the Protection of Personal Information (APPI). Data is collected with your consent, used only for the stated purpose, and retained only as long as necessary. We implement appropriate technical and organisational measures to safeguard your data against unauthorised access or disclosure.

4. Your Rights

Under the APPI, you have the right to access your personal data, correct inaccurate data, and withdraw consent for processing where consent is the legal basis. You may also request deletion of your data subject to our legal retention obligations. To exercise these rights, contact our data protection team at the address below.

5. Contact Us

For privacy inquiries, data access requests, or to report a concern, contact us at: support@mothervegetable.com. We aim to respond within 14 business days. Our registered address is: Mother Vegetable — 7F, 1-2-6 Muromachi, Nihonbashi, Chuo-ku, Tokyo 103-0022, Japan.